Make

Make, formerly known as Integromat, is a visual automation platform that connects apps and services so work happens automatically. Users build scenarios on a canvas by linking modules - triggers, actions, filters and logic - to move data between tools such as Google Workspace, Slack, CRMs, e-commerce platforms, databases and AI models. Its visual approach is the defining feature. Where some automation tools present workflows as linear lists of steps, Make shows them as a flowchart, which makes complex logic easier to design and debug: routers split a scenario into branches, iterators and aggregators process lists of items, error handlers define what happens when something fails, and you can watch data flow through each module when a scenario runs. That power has made it popular with operations teams, agencies and technically minded users who outgrow simpler tools. Make connects to thousands of apps through ready-made integrations, and generic HTTP, webhook and JSON modules let users connect to almost any service with an API. AI capabilities let scenarios call language models and build AI agents that use tools inside automations. Templates provide starting points for common workflows. Pricing is based on the number of operations or credits a scenario consumes, and for complex workflows it is often considerably cheaper than competitors at similar volume. The trade-offs are a steeper learning curve than the simplest tools, and the need to think carefully about operation usage in high-volume scenarios to keep costs predictable. Alternatives include Zapier, the best-known automation tool with the largest app catalogue and a simpler interface; n8n, open source and self-hostable with a similar visual approach; Microsoft Power Automate for Microsoft-centric organisations; Pipedream for developer-friendly automation with code; Activepieces as another open-source option; and Workato for enterprise integration. Choose Make when you need complex, branching automations with visual control at a reasonable cost.