AdSense Revenue Calculator
Estimate your monthly Google AdSense earnings based on your traffic, content niche, and primary audience geography. Includes RPM benchmarks across 10 verticals and a realistic revenue range with low and high scenarios.
Monthly Revenue Estimate
Realistic range: $262 – $524
Total Pageviews
18,000
Ad Impressions
54,000
Effective RPM
$8.00
Est. Ad Clicks
270
RPM Benchmark by Niche
| Niche | RPM (US) | Avg CTR |
|---|---|---|
| Finance & Insurance | $22 | 2.4% |
| SaaS & Software | $14 | 1.8% |
| Legal & Law | $18 | 2.1% |
| Health & Wellness | $10 | 1.6% |
| Marketing & Advertising | $12 | 1.9% |
| Technology & Gadgets | $8 | 1.5% |
| Lifestyle & Fashion | $5 | 1.3% |
| Gaming & Esports | $4 | 1.1% |
| Food & Recipes | $4 | 1.2% |
| Entertainment & Pop | $3 | 0.9% |
Estimates based on industry RPM benchmarks. Actual earnings vary by niche seasonality, ad competition, and site UX. Revenue ≠ profit; factor in hosting, content, and traffic acquisition costs.
How AdSense revenue is calculated
Google AdSense pays publishers based on the RPM model — Revenue per 1,000 ad impressions. The formula is:
Monthly Revenue = (Total Ad Impressions ÷ 1,000) × RPM
Where total impressions = monthly visitors × pages per session × ad units per page. RPM is not a fixed number — it is an auction-based outcome determined by advertiser bids in your niche and the geographic origin of your visitors.
RPM benchmarks by niche (US traffic)
| Niche | RPM (US, 2025) | Traffic for $1K/mo |
|---|---|---|
| Finance & Insurance | $22 | ~25K |
| SaaS & Software | $14 | ~40K |
| Legal & Law | $18 | ~30K |
| Health & Wellness | $10 | ~55K |
| Marketing & Advertising | $12 | ~46K |
| Technology & Gadgets | $8 | ~70K |
| Gaming & Esports | $4 | ~140K |
| Food & Recipes | $4 | ~140K |
| Entertainment | $3 | ~180K |
Traffic estimates above assume 1.8 pages/session and 3 ad units per page with US-majority traffic. Adjust using the calculator for your actual geography and session depth.
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Frequently asked questions
How does this AdSense revenue calculator work?
It estimates earnings using the RPM (Revenue per 1,000 Impressions) model: Revenue = (Total Ad Impressions ÷ 1,000) × RPM. Total impressions = monthly visitors × pages per session × ad units per page. RPM is adjusted by niche and geography multipliers based on industry benchmarks.
What is a good RPM for AdSense?
RPM varies widely by niche. Finance and insurance content earns $15–$30 RPM, SaaS and software earns $10–$18, legal content $12–$22, health $7–$14, and entertainment/gaming content $2–$5. US traffic commands the highest RPM — Indian or SE Asian traffic earns 10–20% of the US rate in most niches.
How much traffic do I need to earn $1,000/month from AdSense?
It depends heavily on your niche and audience geography. In a tech niche (RPM ~$8) with US traffic and 1.8 pages per session, you need roughly 70,000 monthly visitors. In a finance niche (RPM ~$22), you only need about 25,000 monthly visitors. In a lower-RPM niche like entertainment ($3 RPM), you'd need 200,000+ visitors.
Does the number of ad units per page affect earnings?
Yes, up to a point. More ad units mean more impressions, which increases revenue linearly — but Google auto-limits ads to avoid content ratio violations. The practical ceiling is 3–5 well-placed ad units per page. Beyond that, user experience degrades and CTR drops, which can reduce total revenue even with more impressions.
What geography earns the most from AdSense?
The United States consistently earns the highest RPM, followed by the UK, Canada, and Australia. European traffic earns roughly 60% of US rates on average. Indian traffic earns around 15% of US rates due to lower advertiser bids in that market. If you can attract English-language US search traffic, your effective RPM can be 3–6× higher than generic international traffic.
What is the minimum traffic for AdSense approval?
Google doesn't publish a minimum traffic threshold — the requirement is original, quality content and a policy-compliant site. In practice, sites with fewer than 100–200 daily visitors often get rejected for insufficient content. Getting approved is easier with 20–30 high-quality articles indexed by Google, which is one reason keyword-rich tool pages like this one can accelerate the process.