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Luma

Beautiful event pages, invites, and ticketing

Social & CommunityFreemium Launched Aug 2026

Digital presence

About Luma

Luma is an event management and ticketing platform used to host and promote events, both in person and online. Organisers create a polished event page in minutes, manage registrations and tickets, send invitations and updates, and check guests in at the door. Its design and simplicity made it the default for a particular scene. Luma has become especially popular for technology meetups, AI and startup events, community gatherings, workshops, hackathons and conferences, where its clean, attractive event pages and frictionless registration feel more modern than older ticketing sites. Many people now discover local tech and creative events by browsing Luma's calendars and city discovery pages. The feature set covers the event lifecycle. Pages support rich descriptions, cover images, maps and hosts; registration can be open, approval-based or ticketed, with custom questions; paid tickets are processed through Stripe; and guests receive confirmations, reminders and calendar invites. Calendars let communities and organisations group events, build a subscriber base and announce new events to followers, which is a key reason recurring communities use it. On event day, hosts check guests in with a mobile app and QR codes, and after the event they can message attendees and export data. Online events integrate with Zoom and other streaming tools. Luma is free for free events, with fees on paid tickets and a Luma Plus subscription that adds features such as reduced fees and advanced customisation. That makes it accessible for community organisers with small budgets. The trade-offs relative to enterprise event platforms are depth: large conferences with complex agendas, exhibitor management, multiple ticket tiers and extensive attendee networking features may need specialised tools. Alternatives include Eventbrite, the long-established ticketing marketplace; Meetup for recurring interest-based groups; Partiful for casual social invitations; Hopin and Airmeet for virtual events; Cvent and Bizzabo for enterprise conferences; and Tito for developer-focused ticketing. Choose Luma when you want beautiful event pages and simple registration for community, startup or tech events.

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