Loom

Loom is a video messaging tool for work. Users record their screen, camera or both, and Loom instantly produces a shareable link, so people can explain an idea, walk through a design, give feedback or report a bug without scheduling a meeting. Loom is owned by Atlassian. Its premise is asynchronous communication. Many meetings exist only to show something or explain context, and long written messages often fail to convey nuance. A short Loom video lets the creator talk through their screen naturally, and viewers watch when convenient, at faster playback speeds if they like, and respond with comments, emoji reactions or a video of their own. That made Loom popular with remote teams, product and engineering organisations, sales teams sending personalised outreach, and customer support teams showing solutions. Recording is designed to be quick: a desktop app, browser extension or mobile app records with one click, and videos are uploaded as they are recorded so the link is ready the moment recording stops. Viewers do not need an account. Editing features trim and stitch clips, and AI features generate titles, summaries, chapters and transcripts automatically, can turn a recording into documents such as step-by-step guides or bug reports, and remove filler words. Viewer insights show who watched. Integrations embed videos in Slack, Jira, Confluence, Notion, GitHub and email. Loom offers a free plan with limits on video length and library size, and paid plans per creator for unlimited recording and AI features. The trade-offs are that video is not always the best format - it is harder to skim and search than text - and libraries can become cluttered without organisation. Alternatives include Vidyard for sales video; Microsoft Clipchamp and Stream for Microsoft 365 users; Zight (formerly CloudApp) for screenshots and recordings; Tella and Screen Studio for polished screen recordings; Komodo and Scribe for guides; and plain screen recording tools. Choose Loom when you want to replace explanatory meetings with fast, shareable screen recordings.