Best Umami alternatives (2026)

The tools people most often weigh against Umami are Plausible, Fathom Analytics and Matomo. Below is a short guide to each, followed by related analytics & data startups listed on Launchory. See Umami's full profile.

Top Umami alternatives at a glance

1Plausible — Open-source privacy analytics, usually used hosted.
2Fathom Analytics — Paid, hosted privacy-first analytics.
3Matomo — Open-source, self-hostable analytics with a wider feature set.
4Simple Analytics — EU-based, privacy-first hosted analytics.
5GoatCounter — Minimal, open-source web analytics.
6Google Analytics — Free and comprehensive, with consent requirements.

Related analytics & data startups on Launchory

1Readmint — Mint your Reading Journey (5 upvotes)
2AcouField — Find the best listening position and speaker placement for your room (1 upvote)
3PostHog — Open-source product analytics, session replay, and feature flags (1 upvote)

Featured

Readmint

Mint your Reading Journey

Analytics & DataFree

AcouField

Find the best listening position and speaker placement for your room

Analytics & DataFree

PostHog

Open-source product analytics, session replay, and feature flags

Analytics & DataFreemium

Microsoft Clarity

Free heatmaps and session recordings

Analytics & DataFree

Google Analytics

Free web and app analytics from Google

Analytics & DataFreemium

Heap

Product analytics that captures every interaction

Analytics & DataFreemium

Segment

Customer data platform from Twilio

Analytics & DataFreemium

Featured

Expired Auctions

Today's top 100 expired domain auctions. Ranked. Free.

Analytics & DataFree

dataHabibi

Dubai's #1 housing forecasts: building-level prices, yields and DLD data

Analytics & DataFreemium

Atracker

Professional tracker for media buying and paid traffic

Analytics & DataFree

Featured

Global Chanakya

Real-time geopolitical intelligence for a changing world

Analytics & DataFree

Amplitude

Product analytics for understanding user behavior

Analytics & DataFreemium

Hotjar

Heatmaps, session recordings, and on-site surveys

Analytics & DataFreemium

Fathom Analytics

Privacy-first website analytics without cookies

Analytics & DataFree Trial

Mixpanel

Event analytics that answers how people use your product

Analytics & DataFreemium

Metabase

Open-source business intelligence anyone can use

Analytics & DataFreemium

Tinybird

Build real-time analytics APIs over your data

Analytics & DataFreemium

Plausible

Lightweight, privacy-friendly web analytics

Analytics & DataFree Trial

Compare Umami and similar tools

PostHog vs Google Analytics PostHog vs Segment PostHog vs Heap PostHog vs Microsoft Clarity PostHog vs Mixpanel Google Analytics vs Segment Google Analytics vs Heap Google Analytics vs Microsoft Clarity

Popular alternatives

PostHog alternatives Google Analytics alternatives Segment alternatives Heap alternatives Microsoft Clarity alternatives Mixpanel alternatives Readmint alternatives AcouField alternatives

FAQ

What are the best alternatives to Umami?

The most common Umami alternatives are Plausible, Fathom Analytics, Matomo, Simple Analytics, GoatCounter and Google Analytics. Plausible: Open-source privacy analytics, usually used hosted. Fathom Analytics: Paid, hosted privacy-first analytics.

Why look for alternatives to Umami?

Teams compare Umami alternatives to find a better fit on pricing model, hosting (managed or self-hosted), feature depth or ecosystem. The list above summarises what each option is best for; the listings below are related analytics & data startups on Launchory.

Browse the full Analytics & Data category, or every startup on Launchory.