UTM Link Builder
Add UTM parameters to any URL so Google Analytics (or your tool of choice) can tell you exactly which post, platform, or newsletter sent the click.
Why UTM tracking matters for a launch day
Launch day traffic comes from a dozen places at once — Product Hunt, X, your newsletter, a Slack community, Hacker News. Without UTM tags, your analytics just show a wall of "direct" traffic and you have no idea which channel actually converted. Tagging every launch link takes thirty seconds and tells you exactly where to double down next time. Read our Product Hunt launch playbook for a full breakdown of what to track on launch day.
A simple naming convention
Keep utm_source to the platform (producthunt, twitter, newsletter), utm_medium to the channel type (social, email, referral), and utm_campaign to the specific push (launch-week, spring-2026). Consistent, lowercase, hyphenated values keep your reports clean instead of splitting the same campaign into five variants.
Looking for more places to point tagged links at? Check our roundup of Product Hunt alternatives and marketing tools on Launchory, or submit your own startup to start earning organic traffic too.