Color Palette Generator
Generate a harmonious five-color palette for your startup's brand. Hit generate (or the spacebar), lock the shades you love, and copy the hex codes straight into your design tool.
Press Space to generate · click a color to copy · lock the ones you like
How to choose brand colors
A good startup palette usually has a dominant brand color, a supporting accent, and a few neutrals for backgrounds and text. This generator builds a balanced spread from a single base hue — moving through light to dark so you get usable shades for surfaces, text, and highlights rather than five colors that fight each other. Lock the ones you like and regenerate the rest until the set feels right.
Check your colors for contrast
Before you commit, make sure text stays readable on your background colors — aim for a WCAG contrast ratio of at least 4.5:1 for body text. A striking palette that fails accessibility will cost you users and conversions. Test your primary color against both white and dark backgrounds, since most products ship a light and dark mode.
Got your palette? Bring it to life — explore design tools and startups on Launchory, name your product with our startup name generator, and list your startup when you launch. Browse all free founder tools.