Coinbase

Coinbase is one of the largest cryptocurrency exchanges in the world and the most prominent in the United States. It lets individuals and institutions buy, sell, store and use cryptocurrencies such as Bitcoin, Ether and many other digital assets, and it is a publicly listed company. Its role in the industry has been as an on-ramp. For many people, Coinbase was the first place they bought crypto, because it offered a simple, regulated way to convert ordinary money into digital assets with a bank account or card. Being publicly listed and operating under licences in many jurisdictions has made it a relatively trusted name in an industry with many failures and frauds, though it has faced regulatory disputes, particularly in the United States. The platform serves several audiences. The main app offers simple buying and selling, recurring purchases, staking rewards for eligible assets, and a debit card in some regions. Coinbase Advanced provides a full trading interface with order books and lower fees, and derivatives trading is available in certain markets. Coinbase Prime and custody services serve institutions and have become important providers for exchange-traded funds holding crypto. Coinbase also develops Base, an Ethereum layer-2 network that aims to make on-chain applications cheaper and faster, and a self-custodial wallet app that lets users hold their own keys and interact with decentralised applications. Coinbase One is a subscription offering reduced fees and other benefits. The trade-offs include fees on simple purchases, which are higher than on its advanced trading interface or some competitors, and the general risks of crypto assets, which are highly volatile. Funds held on any exchange depend on that exchange's security and solvency. Nothing here is investment advice. Alternatives include Kraken and Gemini for regulated exchanges; Binance, the largest exchange globally, with varying regional availability; Robinhood and Revolut for crypto alongside other investments; Bitstamp; and self-custodial wallets such as MetaMask and Phantom for on-chain activity. Choose Coinbase when you want a widely used, regulated platform for buying and holding crypto.